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RideApart
RideApart
Sport
Jonathon Klein

GM Aims to Sell $1 Billion Worth of Its UTV Pickup to the US Military

Based on the response RideApart's readers delivered when we first covered General Motors Infantry Squad Vehicle (ISV), a UTV-ized Chevrolet Colorado ZR2, if GM were ever to sell the ISV to the regular public, it'd likely sell out in minutes. It'd print money for GM, not just competing with the Jeep Wrangler, but doing so in a way that would upend the side-by-side market, too.

Unfortunately, that'll never happen, as it'd never pass modern safety standards. I mean, that might be a good thing, but safety third, right? That said, the feds are keying up to buy about $1 billion worth of the side-by-side style vehicle from GM Defense, which means, in a few years, you might be able to buy one second-hand just like all the old Humvees you see come up for auction.

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