An innovative Gloucestershire goat meat supplier has carved out new markets after sales were hit by Covid, raising £250,000 through crowdfunding to support the venture.
Cabrito was created by James Whetlor and his partner Sushila in 2012 after learning of the plight of male kid goats in the dairy industry. Appalled at the wasteful practice of routinely euthanising them, the entrepreneurial duo worked with a local farmer, selling them into top London restaurants.
But when the pandemic forced many restaurants to close, the couple had to immediately re-examine their business model.
