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Birmingham Post

Business

Andrew Arthur

Gloucester Rugby appoints marketing firm to grow young support base

Gloucester Rugby Gloucester Rugby English Premiership Cheltenham

Content marketing agency PinPoint Media has secured a contract with Gloucester Rugby for the upcoming season.

The Cheltenham-based agency has been appointed to run media campaigns for the English Premiership side, with an aim to draw new young supporters to Kingsholm Stadium.

The first initiative the company will run for the Cherry and Whites will look to find content creators, aged between 13 and 18 and active on social media, as “brand ambassadors”.

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