Good morning, Broadsheet readers! Vodafone's new CEO made early sweeping job cuts, the U.S. is getting a second professional women's soccer league, and Glossier's new CEO is shifting the beauty brand away from the business model that powered its early years. Happy Wednesday!
- Direct to Sephora. Glossier has entered a new era. The direct-to-consumer beauty brand whose no-makeup aesthetic and millennial pink branding attracted a cult following is nearly 10 years old. The unicorn weathered a COVID-era downturn; it's without founder Emily Weiss as CEO for the first time (she's still executive chairwoman); and it's now leaning into post-pandemic consumer behavior that's steering it away from its DTC roots.
