There’s a whole marketing industry out there trying to persuade the world to buy Australian lamb. But our latest international success story is a bit more digital – not to mention eldritch – than meaty.
Cult of the Lamb, a video game about indoctrinating cute animals into your dark sect and then sacrificing them for greater power, has topped the sales charts on release (temporarily overthrowing the latest Spider-Man game on PC) and has hit more than a million units sold in a week, according to its publisher.
