Expanding into markets, domestic or international, demands strategic focus on multiple aspects including customers, distribution, regulation, competition, and more, which enterprises have at the top of their mind, and rightly so.
At the end point, the point of purchase, however, all investments converge at a simple question: Is the customer able to pay the way they want to? In the din of other important decisions amid expansion, the payment aspect can easily get overlooked. It is then that this simple question becomes a challenge.
