Scotland's most famous vodka brand has changed its packaging for the first time in nearly two decades. Glen's has a new look which celebrates the iconic vodka's Scottish roots.
Owners The Loch Lomond Group teamed up with Glasgow -based creative agency Thirst for the redesign with a bid to target a "more serious end" of the market
First launched in 2003, it's the first significant overhaul of its packaging in almost 20 years, with the new design aimed at overcoming the brand’s ‘drifting sense of identity’ – which they say had become a threat to perceptions of quality and the brand’s growth.
