German beer sales declined last year even as the country hosted the European Football Championship, continuing a long-term downward trend that has seen sales drop by more than 10% in the past decade to their lowest level since at least the early 1990s.
Official figures released on Monday showed that German-based breweries and distributors sold about 8.3 billion liters (nearly 2.2 billion gallons) of beer last year, which was a 1.4% decline on the previous year. The figure doesn’t include non-alcoholic beer and beer imported from outside the European Union.
