The paper wine bottle is one of the biggest ideas since the screw top but as pecorino in a brown paper eco-bottle arrives at Ocado, there’s one thing to remember, try not to get it wet.
The £11 white, from the sustainable wine brand When in Rome, goes on sale this week, and is the first wine in a paper bottle to be sold in a mainstream UK supermarket. Even if the bottle does become damp, all is not lost, says Rob Malin, the company’s founder, because the wine is safe in a recyclable plastic pouch inside.
