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Emma Wilson, Lecturer in Marketing, Nottingham Trent University

Glasgow’s 2026 Commonwealth Games needs to showcase an affordable and socially beneficial way of hosting sporting events

Scott McManus/Shutterstock

When Glasgow was announced as the replacement host of the 2026 Commonwealth Games, it hadn’t fended off much in the way of competition. The Australian state of Victoria had pulled out because of soaring costs, and there was not much appetite elsewhere to stage the event.

Earlier in the bidding process, interest from Kuala Lumpur, Cardiff, Calgary and Adelaide dissolved due to concerns over the expense involved. So why did Glasgow step forward? And will the decision eventually count as a win for Scotland’s largest city?

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