A Glasgow mum of a girl who was filmed while she was savagely beaten by bullies is calling on social media companies to take action over violent clips shared on their platforms.
Angela Jarvis, 43, is demanding that tech giants take a firm stance against posting footage showing youth violence after yobs filmed Abbie, 13, being attacked then shared it online.
The schoolgirl spent two days in hospital after she was lured to a skatepark and beaten unconscious the Daily Record reports. She needed glue in her head after the horrific assault.
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The clip of the attack has been shared thousands of times online since it happened in October last year and the mum believes social media firms are aware of the content and that their lack of concerns for the wellbeing of children is 'disgusting'.
Angela said: "If social media platforms are allowing these clips to generate the shares and likes, which they often are, then they need to take accountability.
"They need to make it clear they are not going to stand for these videos and they should be forcing bans on people that upload them.
"Abbie's face is out there on these clips for something that made her feel so vulnerable and for something that caused her so much pain.
"The fact people might be laughing at that pain and thriving on watching it makes her feel ashamed. But people being able to view it is totally out of our control."
The mum is now asking users of the platforms to report any footage of youth violence they come across operators as soon as they see it and warned that the footage remaining live forces Abbie to continue suffering.
The 43-year-old said: "Please don't ignore these videos, report them.
"By keeping the posts running, it keeps that painful moment alive for the child and it's torture for them.
"When someone is trying to heal from something like that and others keep revisiting it, it prolongs their pain.
"People need to think about how it would affect them. How would you feel if it this was happening to you, or if it was your child?
"By allowing these clips to be posted and shared and doing nothing, we are allowing it to continue as a trend. We need to stop this culture."
Theses calls come after footage of a brutal assault on a defenceless 14-year-old in Hamilton on Wednesday was shared online.
The boy was struck around eight times with weapons including baseball bats and wooden sticks.
A spokesperson for Snapchat said: "Unlike traditional social media platforms, Snapchat has no open news feed of unvetted content and the way the app is designed limits the possibility of harmful content from being featured, recommended or going viral.
"If we find violent content being shared, or if it’s reported to us, we will delete it immediately and the account may be removed.”
A spokesperson for Tiktok said: "At TikTok, the safety of young people is a top priority. We do not allow content that depicts real-world violence or bullying and harassment on our platform.
"Any such content found to violate our Community Guidelines will be removed and associated accounts will be banned where appropriate."
Whatsapp have also been approached for comment.
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