A campaign headed by supermarket Iceland launched earlier in August, to help older people with their weekly food shop, in the midst of the cost of living crisis.
Now, a further one million pounds in funding has been allocated to the supermarket to hand out more food vouchers to pensioners who need help with their budget. Up to 40,000 food vouchers worth £30 each will be divided among the older generation, and people have been told to act fast to avoid missing out.
Applications are open now, and the deadline is fast approaching - ending on Friday, September 16 2022.
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Find out below if you, or an older family member qualifies for the free food voucher, as reported on the Money Saving Expert website.
How do I know if I qualify for the Iceland voucher?
To qualify, you must be:
of state pension age
live independently (but not necessarily alone), or with a carer
rely solely on your state pension or other benefits for food and essentials
If you live with another person who also qualifies under these terms, you can claim more than one voucher.
You must also live in one of the following areas:
- Birmingham
- Croydon
- Glamorgan
- Glasgow
- Greater Manchester
- Huddersfield
- Lambeth (London)
- Liverpool
- Newcastle
- Newport
- North Wales
- Sheffield
- Strathclyde
- Sunderland
- West Midlands
- Wirral
How do I apply for the Iceland voucher?
You can apply by calling the free "Cheer Hotline" on 0800 098 7877. Lines are open from 9am to 5pm on weekdays.
Iceland did warn applicants that they are receiving an influx of calls, but those who use the call back function will receive a reply by the end of the working day.
After applying, the voucher should arrive in your letterbox within seven days, and it will be a paper voucher to use. They cannot be picked up instore, and it will not be sent via bank transfer or cheque.
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How can I spend my Iceland voucher?
Vouchers can be used on food and other household items. They cannot be used on alcohol or tobacco.
The voucher can be used more than once, if your initial shop does not reach up to £30. It can also be used in conjunction with Iceland's 10 per cent pensioners discount, which is run instore each Tuesday.
Vouchers will expire at 11:59pm on Saturday, December 31 2022.
For more information, visit the Iceland website here for more details.
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