The first Saturday of January is set to see families across Glasgow scrambling to book a break for later on in the year.
Glasgow-based Barrhead Travel have already seen a spike in families booking summer getaways to tropical destinations like Tenerife and Majorca. Cruises from Southampton and Miami is also a popular holiday choice.
There's expected to be a 'holiday stampede' this weekend as many families book travel deals for the school summer, Easter and October holidays.
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Known by the travel industry as 'sunshine Saturday', tomorrow will be a busy day for travel companies.
Jacqueline Dobson, President of Barrhead Travel, said: “When the festive period draws to an end, many of us start thinking about locking in our holidays for the year ahead. It’s one of the best times of year to book – not only because many operators, hotels and airlines have fantastic January sales on, but having a holiday to look forward to later in the year is always welcome.
“This weekend in particular, ‘Sunshine Saturday,’ is usually the busiest booking weekend and we’re very excited to be showcasing incredible deals, savings, added value and low deposits for our customers currently planning their annual holiday calendar.
“We’re seeing signs that people will continue to prioritise holidays this year. Longer durations and more upgrades are a common theme at the moment, while multi-generational breaks continue to make up a notable portion of our bookings. Spending time with loved ones is a priority and getting the family together for a holiday is a great way to make cherished memories together.
“The desire to book with a travel agent increased during 2022 and that trend is set to grow this year. Our experts across the country are very excited to work with their customers – old and new – to help people get the holiday they’ve been dreaming of.”
All inclusive holidays are the most popular type of holidays for summer 2023, accounting for more than 25% of bookings.
This chimes with ABTA’s recent travel trends report which found that 29 of British holidaymakers plan on taking an all-inclusive holiday in 2023 to help with budgeting.
Alongside demand for the all inclusive holiday there is a noticeable growth in cruising, particularly amongst the family market, which Barrhead Travel says points to interest in seeking great value-for-money.
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