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The Guardian - UK
The Guardian - UK
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Gaby Hinsliff

Give me the cheeky, rackety Essex I love over a snobby rebrand any day

Illustration: Ben Jennings
Illustration: Ben Jennings Illustration: Ben Jennings/The Guardian

What’s the first thing an Essex girl does in the morning? Gets up and rebrands her home county as very different from the sexist and snobbish stereotypes of it that sadly prevail in the rest of Britain.

Admittedly, this is even less funny than the original punchline – which, if you grew up near Chelmsford, like me, you’ve probably heard before, and which triggered a BBC internal investigation a few years ago when someone told it live on Radio 1.

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