Gisele Bündchen has been unveiled as the face of Balmain’s enchanting Spring 2024 collection. The 43-year-old model is seen showcasing the vibrant and whimsical pieces from creative director Olivier Rousteing’s latest “rose garden” campaign in striking images.
The collection, as described in a press release, captures the essence of joy, femininity, and exuberance inspired by the flower, with Bündchen epitomizing this sentiment perfectly.
Rousteing praised Bündchen's legendary beauty and noted how her genuine happiness and confidence have been a source of inspiration for over two decades, both on the runway and in numerous editorials.
The campaign images, captured by Brazilian photographer Raphael Pavarotti, feature Bündchen flaunting her long legs and cleavage in the ornate and colorful ensembles.
Bündchen shared her excitement for the campaign on Instagram, highlighting the vibrant and lively essence of the Spring 2024 collection.
Each outfit in the collection is intricately embellished, showcasing a mix of chunky jewelry, bright patterns, and the new Jolie Madame handbag. Bündchen's blonde curls and elegant styling add to the overall allure of the looks.
The collection places a strong emphasis on detail, celebrating the complexity and craftsmanship of each piece.
Rousteing drew inspiration from the iconic line in The Devil Wears Prada about florals for spring not being groundbreaking and aimed to elevate the trend to a new level. The collection features a variety of floral motifs, from single-bud embellishments to prints bursting with cabbage roses, crafted by skilled artisans.
As Rousteing aptly put it, the Balmain roseraie collection embodies the timeless sentiment captured in Gertrude Stein's famous quote, 'a rose is a rose is a rose is a rose.'
