Research by the LEGO Group, a national sponsor of the UEFA Women’s EURO 2022, reveals 79% of young girls are inspired by women who challenge old-fashioned gender expectations, while over half (54%) of kids and 66% of parents think it’s important role models don’t conform to gender stereotypes.
New study shines a light on the importance of children’s role models in inspiring them to reach their full potential and rebuild the story of old fashioned gender stereotypes. 42% of kids report their role models have helped them believe in themselves and 41% agree a role model has inspired them to try something new.
Study reveals that despite the clear need for role models, 78% of parents wish their child had more to look up to. In light of this the LEGO Group, in partnership with UEFA Women’s EURO 2022, has created lesson plans for primary school teachers to encourage children to celebrate and identify their role models through play.
