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Wallpaper
Wallpaper
Lifestyle
Tianna Williams

Giorgio Armani’s ‘Greige’ collection revives the louche spirit of 1990s Armani

Giorgio Armani.

'I think I’m a realist – I like to dress the daily lives of people, avoiding unnecessary flights of fancy,’ Giorgio Armani shared in a conversation with designer Paul Smith while serving as Wallpaper's guest editor in October 2022. A new collection, titled ‘Greige’, epitomises this design philosophy, seeing an everyday wardrobe imagined in variances of Mr Armani’s signature grey-beige hue.

The collection, which is available exclusively at London department store Selfridges until 17 November 2024, is designed to take you through the whole day, featuring 15 different styles, from cashmere knitwear to wide-leg trousers and louche tailoring, a nod to Mr Armani’s designs from the 1980s and 1990s. Currently, the vintage Armani silhouette is having something of a resurgence, seeming to inspire Anthony Vaccarrello’s A/W 2025 menswear collection for Saint Laurent (Simon Chilvers unpacked Mr Armani’s influence in Wallpaper’s September Style Issue), and enjoying rising popularity on vintage resale sites (in January 2024, Depop reported a 20 per cent month-on-month rise in the search term ‘vintage Armani’, while on eBay, it was up more than 90 per cent in the first two weeks of that month, according to the Financial Times).

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