The humble biscuit has been a British staple for hundreds of years, and even in the midst of a cost-of-living crisis, shoppers are showing no signs of quitting their habit. One in four people tuck into biscuits daily, and as a nation we spend more than £3bn on the sugary snacks year.
And it is older Brits that love biscuits the most – 31% admit to eating at least one a day, and they put taste above all other factors when purchasing their favourite snack – even if it means spending a bit more.
So, given older Brits are the biscuit authority, over 50s experts SunLife polled more than 450 of them to find out their biccie of choice.
