After working in fashion for nearly a decade, I’m not easily fazed by a celebrity-backed fashion brand—but few have lingered in my mind quite like Gigi Hadid’s Guest in Residence. Founded in 2022, it has cultivated its It Girl appeal with Margot Robbie, Sabrina Carpenter, and legions of online devotees as fans who flock to (and sell out) its cashmere knits and cold-weather accessories.
The brand's immediate virality may have come from Hadid's celebrity, but the hype hasn't died down. Inspired by the passed-down cashmere of the model's youth, Guest in Residence collection mixes a retro sensibility with of-the-moment color trends and prints. As creative director of the New York-based label, Hadid draws on her fashion insider perspective to create true modern heirlooms. But with prices ranging from $95 to $1,295, is it worth the hype? I called on the very stylish women of Marie Claire to find out.
