
Gifting perfume is no mean feat - it’s one of the most popular gifts, but also the trickiest to buy. Unless you’ve been explicitly told which fragrance someone would like for Christmas, picking one out for someone you love feels quite daunting.
Would they prefer a more long-lasting perfume, or one of the more reliable best perfumes for women? Should you stick to the most popular Jo Malone perfumes, or branch out to something new or more trend-led?