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Guitar World
Guitar World
Entertainment
Jonathan Horsley

“Gibson wasn’t the only company to lose its mind in thrall to technology”: The 21st century gear trends that never caught on

A close-up of a Gibson headstock installed with Robot Tuners.

You won’t always know when your new future-forward electric guitar design has failed – but there will be signs, like when hundreds of them are lying side by side in a parking lot, awaiting execution, as heavy machinery revs up in preparation to run over them and pound them into a mess of kindling and wire.

Gibson Firebird X

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