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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Dan Benton

Giants legacy branding will be nostalgia heaven for fans

The New York Giants revealed earlier this week that the team’s legacy uniforms would make a return in 2022. They will be worn against the Chicago Bears in Week 4 and the Washington Commanders in Week 13.

But the Giants didn’t stop there. In addition to the legacy uniforms, the team will also feature unique endzones and stadium branding during those games. That includes graphics and even the music that is to be played.

“We’re going to try to take you back in time,” chief commercial officer Pete Guelli told “The Giants Huddle” podcast. “Everything that’s done around those games is going to be thematically tied to that history. So, when you walk in the building and you see the end zones [painted like the ones in Super Bowl XXI], you’ll remember them. When you walk in and you see the graphics on the walls, you’ll understand what we’re doing. When you hear the music that’s being played, the video graphics that go up, and you see how we integrate alumni and the merchandise that we tie in and the giveaway that we’re doing at the games, which is a retro pennant, all that stuff is connected to that part of our history. If you’re a longtime Giants fan and you have fond memories of that window and those two Super Bowls, you’re going to want to be here.”

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