Aberdeen tourism bosses hope that giant letters spelling out the city’s name will become another reason to visit the city.
Already seen in places like Toronto and Amsterdam, the sign is planned for Castlegate, with the city’s landmark Union Street as its backdrop, but has been designed to be a potentially movable attraction.
Adrian Watson, chief executive of Aberdeen Inspired, said the project aimed to create a “tourist attraction that will drive both visitors and local people into the city centre, encouraging them to visit the letters to take photos as a souvenir or a selfie for their social media channels then spend time in the shops, bars, restaurants and take in a show or exhibition”.
