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Cycling Weekly
Cycling Weekly
Sport
Adam Becket

Giant buys bankrupt Stages Cycling for $20 million, months after filing lawsuit - what next for both?

Stages cycling.

The world's biggest bike company, Giant Bicycles, has completed the acquisition of smart tech brand Stages Cycling for a reported $20.1 million, just months after the former filed a lawsuit against the latter.

Stages Cycling, known for its power meters, smart stationary bikes, and GPS units, stopped operations in April 2024. At the time, another Giant division, AIPS TECHNOLOGY CO., LTD, filed a suit against Stages for $14 million in unpaid bills. In the shake-up, four prominent Stages Cycling team members joined Giant, in part to spearhead the launching of Spia, Inc.

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