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The Guardian - UK
The Guardian - UK
Sport
Rob Smyth

Gianni Infantino’s big World Cup sale and Fifa’s race to the bottom line

Gianni Infantino and Donald Trump are covered in gold confetti
Gianni Infantino and Donald Trump are covered in gold confetti, in what could almost be a metaphor. Photograph: Mark J Rebilas/Imagn/Reuters

FIFA UNITES THE WORLD

We begin Football Daily’s 29 July 2026 edition with a trip back to 26 February 2016. Gianni Infantino has been elected as the new Fifa president on a promise to clean up a disgraced organisation. “A good day for football,” says the FA director, David Gill. “A good day for the sport,” concurs the American Fifa executive committee member, Sunil Gulati. “Who’s that bald loser on the news?” says an unnamed Republican candidate.

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