FIFA president Gianni Infantino has made a unique offer in his latest defence of World Cup ticket prices.
This summer's World Cup in the United States, Canada and Mexico kicks off in just over a month with an expanded format that sees 48 teams fighting it out for the trophy.
But fans heading to the tournament are set to feel the pinch due to US laws around ticket resale and world football's governing body's most expensive face value prices.
FIFA chief Gianni Infantino offers an unusual World Cup incentive
FIFA's most expensive ticket for the World Cup final is listed at $10,990 while four general admission places are priced at on their resale platform at $2.3 million each.
Fan organisation Football Supporters Europe filed a lawsuit with the European Commission over what it described as 'excessive' ticketing for the competition.
But speaking at the Milken Institute Global Conference in Beverly Hills, Infantino launched an impassioned defence of FIFA's controversial World Cup pricing structure.
He also offered to 'personally' bring snacks for anyone who does pay the higher end of the resale value for a ticket to the 19 July showpiece at New Jersey's MetLife Stadium.
“If some people put on the resale market, some tickets for the final at $2m, number one it doesn’t mean that the tickets cost $2m,” Infantino said.
“And number two it doesn’t mean that somebody will buy these tickets.
"If somebody buys a ticket for the final for $2m, I will personally bring him a hotdog and a Coke to make sure that he has a great experience.”
This summer's World Cup will be only the second time it has been held across multiple countries, with the 2002 edition taking place in Japan and neighbouring South Korea.
The 2030 tournament will held across Europe, Africa and South America due to Spain, Portugal and Morocco hosting the main tournament while several games are set to be be staged in Argentina, Uruguay and Paraguay to commemorate its 100th anniversary.
