Family-run general store Mama Said, which is situated at 40 Cockburn Street, have stripped back their shop signage to reveal the historic hand-painted lettering for city baby carriage manufacturer Scott Brothers'.
Established back in the 1880s, Scott Brothers was the oldest pram shop in Edinburgh and operated for more than a century.
Mama Said had previously uncovered a sign for Scott Brothers during a refit in four years ago and retained it above their entrance, but this latest discovery looks to be even older.
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Newspaper advertisements from the 1930s confirm that Scott Brothers had been around for generations. As well as prams, the store also stocked cots, baby chairs and other accessories for newborns and infants.
Edinburgh local Ashlie Cunningham was passing by the Cockburn Street shop earlier this week when she spotted the old signage and decided to snap a photograph.
Ashlie also took to social media and posted the photo on the Lost Edinburgh group on Facebook, where it has been stirring up lots of fond memories for capital mums.
Elizabeth Mcdonald recalled: "Bought a a lovely coach built pram from them for our daughter in 1966 when big prams were popular. Bigger the better."
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Margaret Wood wrote: "Got my son's pram there. You picked it and paid for it then they kept it until baby was born. It was meant to be be bad luck to have pram in house before the baby was born."
Grace Jeffers said: "We got our pram and canopy from there in 1974 and shipped it over to North Carolina."
May Cranston said: "I bought my granddaughters pram from there 41 years ago, it was a beautiful grey one."
Karen Stewart added: "It was Scott Brothers in the late '80s when I bought our daughter her pram, cot and highchair. It shut soon after."
Speaking to Edinburgh Live, Ashlie Cunningham said: "I love finding old ghost signs and finding out about the history behind them.
"It was amazing to hear that so many people remembered the shop and how they bought from there for their children, grandchildren or other family."
Scott Brothers' was just one of several pram shops that existed on the famous city centre street at one time. It closed in the late 1980s, with the unit taken over by Mama Said ever since.
Edinburgh Live has contacted Mama Said for comment.
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