Fans were treated to glimpses of a whole bunch of upcoming Pixar movies at Disney's D23 event yesterday. There was concept art for Coco 2 and Incredibles 3 (see below) and a sneak peek at Gatto. But the biggest surprise for many was Ghost Market, billed as "Pixar's first ghost story".
Sure, Coco has skeletons, but this new Pixar movie is being presented as a true ghost story with the thrills and jumps that come with supernatural horror – although the short teaser has people wondering whether it will be genuinely scary. The vertical mobile vlog-style promo channels a Blair Witch found footage concept that blends the spooky and comedic in equal measure.