African filmmakers have long faced challenges in securing wide-scale distribution for their films. In this context, digital platforms such as Netflix and YouTube have been hailed as bringing huge new opportunities.
This optimism in filmmaking resonates with the hype digital technologies more generally have had in Africa. They have been seen to offer almost unlimited opportunities for African entrepreneurs to transform and grow their businesses. Ghana’s communication minister, for example, declared in 2017 “it’s Digitime in Ghana”.
We are researchers in film studies, theatre studies, sociology and geography, and in this study, we set out to understand how platforms were being used and thought about in the Ghanaian film industry. We wanted to look beyond the techno-optimistic hype – the idea that technological progress can solve every problem known to humans.
