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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Get this Straight: Curls Bounce Back in Cairo

Mariam Ashraf, a teacher and "natural hair influencer", combs her hair during a livestream to her more than 90,000 followers. Khaled DESOUKI AFP

"Shaggy," "messy," "unprofessional". Natural curls were once looked down upon in Egypt, where Western beauty standards favored sleek, straight locks. Now, things are changing.

For Rola Amer and Sara Safwat, their curls were once a career-hindering nuisance. Now part of an aesthetic liberation movement sweeping Egypt in recent years, they own a curly hair salon that caters to women and men like them.

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