Gen Z — regarded by some as the “boring” generation (they even have supper at 6pm before retiring for an early night) — is having a bit of a coming-of-age moment. According to new research, the famously sober-curious, sexless younger generation (we lamented the loss of the drunken shag back in 2024) is dipping back into drinking, with the percentage of sober Gen Zs declining over the past two years.
According to new data from consumer insights firm GWI, the number of young adults in the UK who say they never drink has dropped by 23 per cent since 2023.
