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T3
T3
Technology
Chris Hall

Get ready for all-new TV tech talk in 2026, with Sony making the first move

Sony Hisense Samsung
Sony RGB Mini-LED demo at IFA 2025.
Quick Summary

Sony has registered "True RGB" as a trademark, suggesting the branding for its new 2026 flagship TV models.

The new tech was showcased in September, with the expectation that it will appear in the Sony Bravia 9 II.

Sony has trademarked "True RGB" in several regions, suggesting that this is going to be the expression it uses when talking about its new TV technology. The trademark filings are in Canada and Japan, according to details from The Walkman Blog (via FlatpanelsHD).

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