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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

Get knotted: ties get a rebrand as they bring formal fun for men and women

Boygenius all tied-up at the 2024 Grammy awards.
Boygenius all tied-up at the 2024 Grammy awards. Photograph: Mario Anzuoni/Reuters

Once synonymous with the school gates and the boardroom, neckties are experiencing a rebrand as they pivot from forced formality to high fashion.

At this year’s Bafta awards, Saltburn star Barry Keoghan added a smart twist to a Burberry jacket with a squat, cream-coloured tie. He’s the latest celebrity to sport officewear on the red carpet, and the great tie revival spans all genders and age groups.

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