‘People just need to try it,” says Camila Romain, one half of urban flower farming duo Wolves Lane Flower Company. “We get emails from people saying, ‘I want to do the learning, and then I want to start’; we’re always trying to get them to just get growing.”
Romain and her business partner Marianne Mogendorff are passionate about British-grown cut flowers. Taking its name from the north London street where they set up shop in 2017, the business has evolved from a flower farm offering local, organically cultivated and subscription-delivered bouquets of seasonal flowers – from dahlias and cornflowers to nicotiana – to a micro wholesaler selling direct to florists.
