Iceland Foods has pioneered the world’s first air fryer aisle in The Food Warehouse with the potential for nationwide expansion on the horizon.
Iceland Foods and energy supplier Utilita carried out comprehensive research around air fryer usage in the UK and found one in two Brits have either personally bought an air fryer or someone in their household has in the last five years.
More than half of Brits cook with their air fryer multiple times a week and one in five use it every day.
