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Fortune

Prarthana Prakash

German media mogul who's friends with Elon Musk is sacking 20% of the newsroom at his leading tabloid and replacing workers with A.I.

Elon Musk Mathias Döpfner Axel Springer United States BILD Barry Diller CNN Europe Insider

Mathias Dopfner standing behind a podium and speaking (Credit: Alex Gora—POOL/Getty Images)

Using artificial intelligence was always part of the plan for media giant Axel Springer. CEO Mathias Döpfner has been trying to transform the company, which owns German news publications Bild and Welt, plus U.S. news sites Politico and much of Insider, into a digital powerhouse.

Now, he is taking his ambition forward by ushering in a “digital-only” phase. Bild, which is among the most widely sold newspapers in Europe, plans to cut several hundred jobs and downsize its business—due, in part, to A.I.

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