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Fortune
Fortune
Ryan Hogg

Gerard Piqué might have found the perfect sport for Gen Z’s falling attention span

Gerard Pique, President of Kings League and Ibai Llanos, President of Porcinos FC attend the Final Four of the Kings League Tournament 2023 at Spotify Camp Nou on March 26, 2023 in Barcelona, Spain. (Credit: Manuel Queimadelos—Quality Sport Images/Getty Images)

Gerard Piqué, the highly decorated former Spain, Barcelona, and Manchester United footballer, has many reasons to love the sport. The three-time Champions League winner and World Cup champion made millions playing at the peak of the game with some of the greatest players of all time, including Lionel Messi. 

But, much like the Gen Z audience he has captivated with a breakaway sport, he has grown tired of the game that made him a multimillionaire.

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