She is the woman who made everyone yearn for a gappy smile but today, Georgia May Jagger of ‘get the London look’ stardom has set her sights on sexing up sustainability.
‘A lot of natural beauty brands, or ones supporting charities, have a certain look,’ says the 32-year-old model on the phone from her home in Los Angeles. And what’s that look? ‘Dull.’ She launched her own, May Botanicals, with a London soirée last October, including five products ranging from the best-selling Clean Slate Cleanser to the face and body Super Balm. ‘I do all the art direction and shoots myself. I really wanted it to have a creative image — one you would have on a make-up or perfume campaign.’
