Vice President Kamala Harris and Governor Tim Walz are scheduled to kick off a bus tour of Georgia today, shining a spotlight on one of the key battleground states in the upcoming presidential election.
Following President Joe Biden's narrow victory in Georgia in 2020, both political parties are vigorously competing for the state. Georgia ranks third in total presidential ad buys, with a staggering $174.5 million spent by campaigns and outside groups from both parties since the beginning of 2023, including future bookings leading up to Election Day. This places Georgia behind only Pennsylvania, with $356.8 million, and Michigan, with $196.9 million, in total presidential ad buys.
Atlanta holds the second spot among media markets with the highest presidential ad buys, totaling $118.7 million, trailing only Philadelphia at $152.7 million.
As of now, Georgia has witnessed $102.7 million in presidential ad spending, with Democrats outspending Republicans by $57.1 million to $44.7 million. Since Biden's withdrawal on July 21, Georgia has experienced a surge in ad spending, totaling $59.6 million, ranking third overall behind Pennsylvania ($112.9 million) and Michigan ($78 million). During this period, Republicans have outspent Democrats in Georgia by $34.3 million to $23.7 million.
Looking ahead to the period between Labor Day and Election Day, Democrats are projected to outspend Republicans in Georgia by $37.9 million to $26.4 million, based on current future bookings recorded by AdImpact. With a total of $64.4 million in future bookings, Georgia is anticipated to be the second-highest state in terms of presidential ad spending leading up to Election Day, following Pennsylvania with $133.7 million in total future bookings.
