George Lucas has always been blunt - even about his own work - so I wasn’t surprised to hear he has less-than-glorifying thoughts on focus groups. We all know how he feels about certain Star Wars topics, so when the director sat down for an interview discussing the Lucas Museum of Narrative Art (which is now in its final stages) I knew we were in for a delightful verbal treat.
What got the director started during his conversation with A Rabbit’s Foot: was his stance that “art is in the eye of the beholder,” but less so when the beholders are focus group members. It turns out his dislike for the group-based approach goes back to his famous friend group. Lucas name-dropped icons Martin Scorsese, Steven Spielberg, and Francis Ford Coppola while revealing why he really hates movie focus groups. In his words:
