George Ford says he put love before money to join Sale and try to bring rugby union glory to his home region.
The England fly-half spearheads Sharks’ attempt to become English champions for the first time since 2006. He does so after swapping Leicester Tigers, last year’s Premiership winners, for a club with bags of ambition but precious little in the trophy cabinet
Oldham-born Ford insists the package Sale offered him was not what lured him back to the North West.