George at Asda shoppers have fallen for the "summery colour" of a "completely perfect" gingham dress after spotting it online.
Supermarket giant Asda's in-house brand George has amassed an army of fans on social media thanks to its extensive range of budget-friendly, on-trend fashion and accessories. Currently, George boasts 729K followers on Instagram.
Like many retailers, George optimises its social media presence to highlight new releases to its loyal fan base. Recently, the retailer caused a stir after sharing a carousel of photos of its Neutral Gingham Wrap Front Midi Dress.
