George at Asda has shoppers heading to stores to try and track down a new £10 bag people are calling ‘so cute’.
With sustainability becoming an increasingly top priority for many consumers, people are eyeing up the recyclable shopping bag that comes with a 10 year guarantee. The Anya Hindmarch bag has seen the designer work in collaboration with food retailers globally ‘to inspire further change in consumer behaviour’.
It’s designed to encourage a ‘greater reuse mindset’ and new bags are being launched in selected Asda and Co-op stores this spring. You can find a list of Asda stores stocking the bags here.
