George at Asda shoppers are divided over a "gorgeous" £25 jumpsuit after spotting it online.
Supermarket giant Asda's in-house brand George has amassed an army of dedicated followers thanks to its wide array of consistently on-trend - yet budget-friendly - clothing, childrenswear, menswear, homeware items and accessories.
Like many of its high street competitors, George optimises social media to maintain a connection with shoppers, while keeping them updated on what they can expect to find in stores. George currently boasts 752K followers on Instagram, with the figure seeming to grow week by week.
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Now the warmer weather is finally making its presence known, many fashion lovers are on the hunt for stylish wardrobe additions that are more suited to a moderate climate. Given that this is England, after all, summery items that can be sported on a colder or overcast day are also popular.
George recently caused a stir after sharing a photo of its Neutral Zip Up Denim Boiler Suit, which costs £25. It's complete with a collared neckline, a zip-up front fastening and pockets, in a full length with an elasticated ankle cuff.
Many high street stores and online retailers sell similar versions, with a range of styles available at Next, while those looking for something a little more high end can splash the cash at Whistles.
Captioning an Instagram Reels video of the boiler suit in action, George at Asda said: "It's giving spring must-have Shop our denim boiler suit online now!" The outfit proved popular on the hit social media platform, with the footage racking up more than 40K views, and hundreds of likes.
Shoppers shared their thoughts in the comments section - but many were divided on whether they loved or loathed the outfit. Paige said: "omg this is everything!" Georgie said: "Omg this jumpsuit", adding a red heart emoji.
Liz simply said: "Cuuuuute", while a fourth shopper commented: "I'm obsessed". Fan Holly told a friend: "Just ordered this!" Susan said: "Gorgeous". In another video featuring the boiler suit, some shoppers said the outfit reminded them of those worn in the hit Ghostbuster film series.
Pennie said: "Anyone getting ghostbuster vibes", while Rae quipped: "Who you gonna call??" Carol-Ann said: "That's awful", and Jane commented: "Painter & decorator vibe". But Louise disagreed and said: "Ah I want it!" Honor added: "OMG I LOVE".
Other shoppers tagged their friends to direct them to George's post. You can buy George at Asda's Neutral Zip Up Denim Boiler Suit by clicking here. Alternatively, you can find your nearest Asda store by clicking here.
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