George at Asda shoppers are divided over a "gorgeous" £25 jumpsuit after spotting it online.
Supermarket giant Asda's in-house brand George has amassed an army of dedicated followers thanks to its wide array of consistently on-trend - yet budget-friendly - clothing, childrenswear, menswear, homeware items and accessories.
Like many of its high street competitors, George optimises social media to maintain a connection with shoppers, while keeping them updated on what they can expect to find in stores. George currently boasts 752K followers on Instagram, with the figure seeming to grow week by week.