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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

George at Asda shoppers 'obsessed' with 'gorgeous' £16 monochrome mini dress

George at Asda shoppers are impressed with a "gorgeous" £16 monochrome mini dress after spotting it online.

Supermarket favourite Asda's in-house brand George has amassed thousands of dedicated followers on social media where, like many retailers, it shares regular updates on all the newest stock and product drops they can expect to find in-store or online. The brand has become a firm favourite among fashion lovers thanks to its extensive line-up of reasonably priced on-trend clothing, accessories and more.

George grows in popularity on Instagram each week. Currently, it boasts 732K followers on the hit social media platform.

READ MORE: Marks and Spencer shoppers 'obsessed' with £5 snack that's 'delicious'

Recently, the retailer caused a stir after sharing a carousel of images of its Mono Geometric Print Shirt Mini Dress. The dress, which costs £16, comes in all over black and white geometric wave print.

It's complete with a collared neckline, half puff sleeves with elasticated cuffs for structure, and button detailing in a mini length. It's available online, as well as in some George at Asda stores.

Captioning images of the dress on Instagram, George simply penned: "Spotted: the mini dress to buy now and love forever Prices from £16". It proved popular among fashion loving social media users, racking up hundreds of likes and multiple comments.

Phoebe said: "Love love love this. George coming through with another win". Jean said: "I've bought this dress [it's] lovely can't wait to wear [when] I go on my cruise next month".

Another shopper commented: "Nice", adding a heart eye emoji. Annabelle added: "OBSESSED. This print is so gorgeous! As if it's only £16 omg".

Other shoppers simply tagged their friends to direct them to the post. The dress is available to purchase online here. Alternatively, you can find your nearest Asda store by clicking here.

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