George at Asda shoppers say they're "obsessed" with a £16 jumper that's part of its wider new knitwear range for 2023.
Supermarket giant Asda's in-house brand George has successfully built a dedicated fan base, and items and products are regularly shared on its social media pages. A new Instagram video shows off some of its new knitwear range, and customers are keen to get their hands on it.
The items range in price from £12.50 to £20. Captioning the post, George at Asda said: "The category is…new in knitwear from £12.50! *runs to George*"
