George at Asda shoppers say they're "obsessed" with a £16 jumper that's part of its wider new knitwear range for 2023.
Supermarket giant Asda's in-house brand George has successfully built a dedicated fan base, and items and products are regularly shared on its social media pages. A new Instagram video shows off some of its new knitwear range, and customers are keen to get their hands on it.
The items range in price from £12.50 to £20. Captioning the post, George at Asda said: "The category is…new in knitwear from £12.50! *runs to George*"
READ MORE: George at Asda shoppers 'need' its 'pastel dream' jumper that looks 'expensive'
One £16 jumper in particular has customers talking. The pink animal print knitted piece is rated five out of five stars on the George website.
It features a crew neck, and is long sleeve, with an all-over animal print. One reviewer said: "I am impressed with the quality and warmth. The fab pic is comfortable and so soft, not at all scratchy.
"I have sensitive skin and this does not aggravate at all. This is perfect." A second said: "Beautiful jumper and such good quality and value".
Taking to the comments section of the Instagram post, other George fans were clearly keen to bag the jumper for themselves, too. One shopper said: "Omg the pink animal pink jumper is stunning".
A second said: "Animal print jumper come at me I'm obsessed", and a third said: "Want all of these but definitely the leopard print jumper".
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