George at Asda shoppers have fallen for a "gorgeous" pink gingham dress after spotting it online.
Supermarket giant Asda's in-house brand George boasts a loyal following on social media, where it shares regular photos and videos of all its newest releases. George's on-trend, budget-friendly fashion has proved popular among shoppers.
Currently, George boasts 729K followers on Instagram. Recently, the retailer caused excitement after sharing a series of images, originally shared by digital creator Hannah Emily White, of its Pink Gingham Sundress. The dress, which costs £18, is part of the retailer's maternity range though it can also be worn by those who aren't expecting a baby.
