George at Asda shoppers are besotted with a £16 dress that's "perfect for the transitional seasons" after spotting it online.
Supermarket giant Asda's in-house brand George has catapulted in popularity thanks to its wide array of budget friendly, on-trend clothing, accessories and more. The retailer boasts a loyal following on social media where, like many brands, it consistently posts updates on all the newest stock and product drops shoppers can expect to find in-store or online.
George continues to amass more and more followers on Instagram each week. Currently, it boasts 732K followers on the hit social media platform.
