George at Asda shoppers are besotted with a £16 dress that's "perfect for the transitional seasons" after spotting it online.
Supermarket giant Asda's in-house brand George has catapulted in popularity thanks to its wide array of budget friendly, on-trend clothing, accessories and more. The retailer boasts a loyal following on social media where, like many brands, it consistently posts updates on all the newest stock and product drops shoppers can expect to find in-store or online.
George continues to amass more and more followers on Instagram each week. Currently, it boasts 732K followers on the hit social media platform.
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Recently, the retailer caused a stir after sharing a carousel of images of several new items, in stylish red, but one item proved particularly popular. George's Red Ditsy Floral Print Shirt Dress costs £16 and features an all over floral print, with a shirt-style collar.
It's complete with cropped sleeves and button detailing in a mini length. It's available online, as well as in some George at Asda stores.
Captioning the image of the dress on Instagram, George simply penned: "Our toxic trait: buying clothes in a variation of the same colour Prices from £9". It proved popular among fashion loving social media users, racking up hundreds of likes and multiple comments.
Jessi said: "That dress is cute. Perfect for heading in to autumn as well!" Hayley said: "This is perfect for the transitional seasons".
Phoebe commented: "Obsessed with this omg it's gorge". Annabelle said: "Ooh this is so pretty!" Another fan added: "Feeling this! Red has been my colour this summer."
The dress is available to purchase online here. Alternatively, you can find your nearest Asda store by clicking here.
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