George at Asda shoppers were impressed after spotting a "lush" £40 padded coat online.
Asda's in-house brand George boasts a loyal following on social media, where it regularly updates shoppers on all the latest stock and product launches.
Budget-friendly George continues to grow in popularity thanks to its extensive lineup of on-trend fashion, homeware, accessories and more.
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Shoppers were impressed after spotting its light grey longline padded coat, featured in a recent Instagram post.
To its 700k Instagram followers, George at Asda shared photo of @hannahchelsiehudson sporting the puffer coat and simply penned: "The puffer coat obsession continues".
The coat costs £40 and features an all-over padded design in a high-cut neck.
The coat proved popular on the hit social media platform, racking up almost 1,000 likes. Shoppers shared their thoughts in the comments section.
Angela said: "Love mine it is so comfy and the hood is a bonus. Great price too".
Julia said: "Love this".
Stacey said: "That coat", with a heart eyes emoji.
Annabelle commented: "So lush. I just love this coat!"
Phoebe added: "Okay I need to buy this dreamy coat immediately."
You can find your nearest Asda store by clicking here.
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