George at Asda shoppers have fallen for a "perfect" £20 floral midi dress after spotting it online.
Supermarket giant Asda's in-house brand George has amassed thousands of fans thanks to its wide array of stylish yet affordable womenswear, childrenswear, menswear and accessories.
Like its high street competitors, George makes use of social media to share photos and videos of its newest product releases with shoppers, ensuring they're kept in the loop on what they can expect to find in stores. Currently, George has amassed 750K followers on Instagram.
