George at Asda shoppers have fallen for a "perfect" £20 floral midi dress after spotting it online.
Supermarket giant Asda's in-house brand George has amassed thousands of fans thanks to its wide array of stylish yet affordable womenswear, childrenswear, menswear and accessories.
Like its high street competitors, George makes use of social media to share photos and videos of its newest product releases with shoppers, ensuring they're kept in the loop on what they can expect to find in stores. Currently, George has amassed 750K followers on Instagram.
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Despite the grey and drizzly weather recently, spring is here and many fashion lovers are keen to track down stylish wardrobe additions suited to the new season. George recently caused a stir after sharing a photo of its Black Floral Tie Front Midi Dress (£20) with its Instagram followers.
Florals are always popular during the spring and summer months, with a range of stores selling similar versions. High street favourite Next sells a variety of floral dresses, while budget-friendly fast fashion brand Boohoo boasts an extensive line-up of options.
Captioning the image of the dress on Instagram, George at Asda penned: "And the floral dress obsession continues @josephineslooks Especially when prices start from just £10". The dress proved popular on the hit social media platform, racking up hundreds of likes in the first 24 hours it was posted.
Shoppers shared their thoughts in the comments section. Paige simply shared a string of heart-eye emojis. Fan Carol said: "Sold out as soon as we got it". Vicki told a friend: "This is cute too", while Christine merely commented a red love heart.
On George's website, the dress has received similar praise. One happy customer said: "Nice fit, nice material sizing bang on". Another said: "Really nice fit and will be lovely and cool in warm weather." A third said: "Lovely dress, great price the fit is perfect".
A fourth titled their five star review "Summer is here so make the most of this number now" and added: "Dress for summer with little effort. Perfect." You can find your nearest Asda store by clicking here.
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